Fit Intelligence Explained

Understanding how behavioral science and AI combine to predict college fit

What is Fit Intelligence?

Fit Intelligence is our proprietary approach to predicting where students will thrive in college. Unlike traditional methods that focus on admissions probability, Fit Intelligence predicts student success, satisfaction, and retention based on behavioral signals, psychometric data, and lifestyle preferences.

Why Behavioral is Better Than Self-Report

Behavioral Signals

Real choices in scenarios reveal authentic preferences, not what students think they should say.

Self-Report Limitations

Traditional questionnaires are subject to social desirability bias and limited self-awareness.

The Science

Our approach draws on established research in behavioural psychology — the Big Five personality factors and RIASEC career interests, and the published correlations between them. It does not use machine learning: the engine is a weighted model whose weights we can show you and change.